An actual picture is hard to throw away.

Now compare the feeling you get when you hold a picture versus a mass-printed brochure or look at a picture on the Internet. Any ideas?

If you want your mailing package to really stand out, include a snapshot of yourself, your family, your product, or … use your imagination. It is harder for people to throw away a snapshot of a family.

It is an inexpensive way to increase your response rate.

Advertising – think of salesmanship in print. If you can write down your message clearly, then you can also say your message clearly to your prospects.

I heard this quote at a meeting a few years back.

So I started thinking about all of the leaders that I know that stopped building and went into management mode.

Their results?

Well, their business is under control. They are managing a slow decline.

They have constant meetings, planning sessions, goal workshops, new brochures in the making … everything but new distributors.

It takes a lot of effort to re-start your business and get it into momentum. Are you willing to do it?

Your new distributor starts with enthusiasm and talks to everyone he knows.

But which should come first:

1. Finding prospects and talking to them?

2. Or learning what to say so prospects will be interested?

It’s obvious, isn’t it?

I hated this question when I first started in network marketing. When I complained that nobody wanted to join, that nobody wanted to buy, I was asked:

“So how many people did you talk to?”

Bad question. Why?

Because I had talked to a lot of people!

I didn’t need to talk to even more people. That wasn’t the problem. I didn’t need to run ads and get more leads. I didn’t need even more people to ruin as prospects.

What they should have asked me was:

“Exactly what did you say to the people you talked to?”