When you sponsor new distributors, they will have their own reasons for joining network marketing.

Some distributors will want to simply purchase their own products at wholesale prices.

Some distributors may wish to retail some products for extra money.

Some distributors will sponsor other people and build a nice part-time income.

And finally, some distributors will want to become a leader like you.

Of course you will want to service all your distributors and give them the help they need to reach their goals. However, in which group of distributors should you invest your extra time and energy to develop new leaders?

It’s obvious. The group that wants to become a leader like you.

But how big is that special group? Probably pretty small — unless you’ve sponsored a lot of new distributors. That’s why consistent sponsoring is necessary. It brings a constant flow of new potential leaders into your group.

Look at it this way. Imagine that you wanted to get married and went searching for a potential spouse. What if you were limited to only one candidate?

Wouldn’t you rather have several candidates to choose from? In fact, you would want as many candidates as possible!

It’s the same when searching for potential leaders. You’ll want a large pool of candidates among your distributors. If you only have one distributor to choose from, you’d better hope that distributor wants to be a leader.

So follow the lead of the top network marketing leaders. Consistently sponsor new distributors and you won’t have to worry about where to find your next leader.

You could bribe your neighbor to listen to you.

Factor in the cost-per-click, the conversion ratio, and the percentage of leads you actually get to talk to on the telephone, and yes, it is probably cheaper and easier to just bribe your neighbor to listen to your presentation. :)

And who knows? Your neighbor might be better qualified than your lead.

Why settle for those little prospecting buttons that read:

“Lose 10 lbs. in 10 days.”
“Free long distance forever.”
“Get an extra paycheck – ask me how.”

Instead, think big, really big.

How about embroidering or creating custom shirts for your team?

Imagine the entire back of the shirt with these messages:


For the price of an ad in a newspaper, or for the price of a Google Adword campaign, you can give away hundreds of samples and put them directly in the hands of your prospects.

Plus, if you give the sample to the prospect personally, you will build some rapport points when you follow up.

Turn your business card into a coupon. Instead of printing a paper coupon, make your entire business card a coupon.

Instead of having your company logo, address and other boring data on your business card, do this. Make a strong offer for your product or opportunity.

For example, your business card could say:

$5 off SuperVitamins.
First-time customers only.

Free admission to business seminar.
Present this ticket at the door.

Free audio report:
“How to get an extra paycheck every week.”

Business cards are cheap, cheaper than printing cheap-looking paper coupons. So when your next prospect asks you for a business card, give them your business card coupon with an offer they can’t refuse.

If you sell diet products, offer to buy your customer lunch at a local restaurant. (Make sure they have a low-calorie selection.)

If you sell cleaning products, offer to provide your customer a maid for a few hours. (The maid will be happy to get a chance for a new client.)

If you sell skin care, offer your customer a free appointment at a local hairdresser. (The hairdresser will be happy for the chance to get a new customer.)

Get the picture? Invest a little in your original customer. Why?

1. It’s easier to get a new customer when you offer a terrific deal.

2. You get a chance for repeat business from this satisfied customer.

3. It’s easier to recruit distributors from satisfied customers instead of cold prospects.

What is the “Law of the Jungle?”

*** He who hesitates is … lunch. ***

Yes, it is a jungle out there. Everyone is just trying to survive.

But what happens if your prospect says, “I want to think it over, I can’t make up my mind, no use just jumping into things, I have to talk it over with my dog …”

Well, your prospect becomes lunch!

Your prospect is eaten alive by his employer who gradually takes his life away. Your prospect jealously looks on as others who went into action immediately succeed.

Winners in life don’t wait. It is hard to win a race when everyone else has started and we are still considering if we should start.

I guess we can use this “Jungle Law” in our careers also. Maybe we can be the first to take part in our company’s promotions, registering for conventions, doing our required volume, etc.

When I first started buying leads, I always asked for the freshest, most current leads. This was okay, but I was missing the big picture.

What I really wanted was responsive leads, not fresh leads.

Isn’t it better to have highly responsive leads, even if they are old?

That’s much better than fresh leads that are not responsive.

So re-think your strategies. Fresh leads are good, but responsive leads are what you want.