Q. What do all of your presentations have in common?

A. They all offer time freedom and money freedom.

You will never have a prospect tell you:

“Oh, I don’t want to join because I don’t want any of that time freedom or money freedom. I think I’d like more debt, less money, and more time at work.”

Sounds silly, doesn’t it?

Well, if all of your prospects want time freedom and money freedom, and your presentation offers time freedom and money freedom, then why don’t all of your prospects join?

Because they don’t have the confidence that they can personally achieve time freedom and money freedom with your opportunity. Sure, you can do it, but they don’t think THEY can do it.

Now here is the key. When prospects don’t have the confidence that they have the skills necessary for our opportunity, here is what most people do:

They start introducing new benefits.

They tell the prospect about three-way calls, nice brochures, perfect videos, fancy meetings, car bonuses, and lots of other nice benefits. But they are missing the point.

The prospect doesn’t think he can do it, so it doesn’t matter how good the benefits are.

The solution?

Instead of talking about more benefits, concentrate on showing your prospect how SIMPLE it can be to do your business.

While traveling with Rasmus Skovmand in Denmark, we discussed the best way to get distributors off to a fast start.

Our conclusion?

To motivate your distributors, do this:

Take their television home with you. Let them know they can get their television back after they have sponsored their first four distributors, or after they have acquired their first four customers.

Every time your new distributors look at that empty space where their television used to be, they will think about promoting their business.

Tell your prospect how the cash flow from his networking business can help him retire.

For example, if your prospect is a real estate investor, say:

“What if your network marketing income was only $100 a month? You could use that $100 to eliminate the negative cash flow on one rent house. In 20 years, your rent house will be paid off. You’ll own a free and clear title to a $200,000 house.”

To a stock investor, say:

“What if you invested $100 a month in your favorite stock over the next 20 years? You would have quite a fortune to add to your normal retirement funds.”

For all the distributors representing nutritional products, here is an old Russian joke that will help you change your prospects’ attitudes towards medicine and health. It goes like this:

Two Russian doctors were discussing their patient. The first doctor says, “Should we treat him now?”

The second doctor answers, “No, he’s a good man. Let him live.”

A few years ago, I had breakfast with Kay, a networking leader in Brisbane, Australia. When I asked her why she became a leader, she said:

“I worked 70-hour weeks. My sponsor asked me when my husband and I finally planned to spend time together. That really hit me. There wasn’t going to be any time unless I changed my business.”

Think about it.

People get married to spend time together, but dual careers make it difficult. If a relationship is important to a couple, time together could be a powerful reason for them to become leaders in a network marketing business.

Leaders Volume One

Amazon.com has just approved my new book, “How to Build Network Marketing Leaders Volume One: Step-by-Step Creation of MLM Professionals.”

This book will be free to download on March 22 and 23.

If you don’t want to wait until this weekend, Amazon will be selling the book for $0.99 until this weekend, and then $2.99 after the free period ends.

To sign up for email notifications of when my books are being released, please go to http://bigalbooks.com/ and register your email.

Try these. They are some of my favorites.

1. How to have 5-day weekends.

2. Would an instant raise solve most of your problems?

3. Think of all the things you could do in life if you
didn’t have to waste two hours a day commuting.

4. Stop paying somebody else to watch your kids grow up.

5. How to get a $500/month raise without having to ask your
boss.

6. We’ll never get rich by working a job.

When I do my live workshops, I don’t spend any time talking about my credentials. The workshop participants don’t care about my credentials. And, they are right. My credentials won’t make them a cent.

I wrote eight books on how to sponsor distributors. Because I wrote those eight books, not a single workshop participant will earn an extra dollar on their bonus check. Even if my credentials included a Ph.D. degree in Networking, my credentials don’t mean a thing.

Why?

The workshop attendees don’t want to know about credentials, they want to know about experiences.

Book theory and my personal bank account balance won’t put money in the workshop participants’ pockets. Real life experiences, case studies, proven ‘real world’ strategies and techniques are what distributors want to hear.

The same principle applies to sponsoring.

What don’t your prospects want to know?

They don’t want to know how big of a car you drive.
They don’t want to know how big your bonus check was last month.
They don’t care how many heavy hitter awards you have won.

All these things are things you accomplished. Your prospects may not believe they have the same skills or abilities to match your accomplishments.

So, what do your prospects want to know?

Experiences.

They want to know how you helped other distributors become successful. They would like to hear about other people in similar circumstances that have been helped by you to become successful.

If you’re successful in networking, you should have lots of these real life experiences to share with prospects. Your sponsoring presentations will be easy.

What if you’re not successful in networking or just starting? What should you do then?

Sounds like a great time to start building your successful experiences. Instead of sponsoring wide, wide, wide, why not concentrate on your best distributor? Put some extra effort into helping your distributor make it to the top.

Once you have your first success story, move on to your next. You’ll soon get the reputation of ‘somebody who makes people successful.’

That’s a great reputation to own. And, prospects will be attracted to you.