Isn’t this strange?

A prospect fills out a form saying that he is interested in a business opportunity.

When you call the prospect, he replies:

1. “Oh, I never filled out that form. My children must have filled out the form to get even with me.”

2. “No, I don’t remember any form.”

3. “I’m not interested in a business opportunity. Please don’t call again.”

Ever wonder why the prospect changed his mind and pretended not to be interested?

Here is what happens. The prospect made up his mind about you and your opportunity based on your first impression … your first few sentences … your “Ice Breaker.”

The prospect made an immediate judgment that a presentation would be a waste of his time.

That’s why it is important to have great “Ice Breakers” to get your cold prospects to immediately beg you for a presentation.

Check out my book on “Ice Breakers” at:

Ice Breakers

While conducting a workshop in upstate New York a few years ago, a young lady told me her story:

She was a college student and happened to read Robert Kiyosaki’s book, “Rich Dad – Poor Dad.

She was motivated and excited to learn about being in her own business. It wasn’t something she had learned at her university. So, next she read Robert Kiyosaki’s book, “Rich Dad’s Business School for People Who Like Helping People.

Now she was totally sold on network marketing but she didn’t know anyone in network marketing. Wow! There goes that old saturation myth.

She began calling everyone she knew, and even people she didn’t know. When she finally found a network marketer, she was so excited that someone would actually help her get started.

The moral of the story?

There are millions of people out there who don’t know about network marketing and what it can do for them. There are many books that are great tools to create desire in ordinary prospects looking for a better life.

Currently five “Big Al” books are translated into Spanish. The next Spanish translation released will be of the book, How To Build Network Marketing Leaders Volume Two: Activities and Lessons for MLM Leaders.” It should be out very soon.

The Spanish translation of “The Four Color Personalities For MLM: The Secret Language For Network Marketing” will be ready in a few weeks.

A little imagination can go a long way.

For example, let’s say you sold diet products and couldn’t afford advertising. Maybe all you could afford for your promotion was one month’s worth of diet products.

So what could you do?

How about a contest for losers?

Announce that anyone can enter your contest, but they must have two qualifications:

#1. They must own a losing lottery ticket.
#2. They must want to lose weight.

Hold a drawing of the submitted losing lottery tickets and give away the one month’s supply of diet products to the winner.

You would get plenty of word-of-mouth advertising and publicity from such an innovative campaign.

So use your imagination to promote your business, products or services. It’s cheaper than paying for advertising.

Mark Januszewski and I will be “live” on streaming video on Friday, April 17, at 4:00pm EST.

Here is your chance to ask all the toughest questions about how to build your network marketing business. Yes, I hope Mark will answer all the tough questions, and I can take the easy ones. :)

Have questions that you want to be sure we will answer? Email your questions in advance to and we’ll answer these write-in questions first.

Here is the link:

A distributor wanted to continue holding hotel opportunity meetings. The hotel meeting room cost $200. The number of new guests averaged only 10, and the average was dropping.

This meant that the distributor invested $20 in each guest in meeting room costs ($200 divided by 10 guests).

It would be cheaper to hold the meeting in a restaurant, and offer to pay for each guest’s meal. And, if no guests showed up for the meeting, there would be no cost, unlike the fixed hotel meeting room cost.

It would be easier to invite a guest to a dinner meeting with the offer of a free meal — than to get a guest to a hotel opportunity meeting.

This method helps with small or marginal opportunity meetings until the group grows into a larger, more exciting hotel opportunity meeting.

Try this Big Al sponsoring tip.

Go to a local merchant – but don’t try to sell the merchant anything. Just ask for a favor.

Ask the merchant:

“Who are the best salespeople or representatives calling on you now?”

You may get names of terrific, motivated salesmen and representatives who hate their jobs and would welcome your opportunity. And because you are getting the names of the very best, you’ll have high-quality prospects.

I take experts to lunch every chance I get. Why? Because it is the cheapest consulting anyone can get.

Here is a gem from my lunch with an expert:

“I don’t care about prospects who are undecided. I only care about the person who is willing to work my system.”

This pro simply concentrates on building leaders, and making them successful. All of his focus and energy goes into a select few prospects who share his vision.

If you were going to earn $5,000 a month from a good leader, how much time would you invest in finding that prospect?

Some time ago, I did a training meeting for a nutrition company in Sweden.

Some distributors came late and complained, “There is no parking!”

The training was at a meeting room in a health club, and of course, it’s January. Everybody is at the health club in January. They are going to work on their New Year’s goal to get in shape and lose weight … for only a few more days.

Next month, the parking lot will be empty.

So, there are two types of networkers in the world.

Those that complain, “There is no parking”…

And, those networkers that say, “Hey! Look at all these prospects who want to get healthy!”

Yes, some people look for reasons to fail. Others look for problems, and they know that in every problem, somebody is going to make a lot of money solving it.

In network marketing, we solve people’s problems. We help them lose weight, have better skin, save money, get healthier, look better, travel, earn money and more. That’s why we earn money, big money.

So the next time we see a problem, let’s think to ourselves, “That’s a great opportunity for someone to earn big money solving that problem.

Problems are our friends.

Finally, it is here. “The Four Color Personalities for MLM: The Secret Language For Network Marketing” audiobook. I have been waiting for this since January 1. :)

Learn how to instantly recognize and talk to the four different personalities while you drive your car or work around the house. You will love the audio.

Now, you can get the audio two different ways from

Way #1: Just order the audio for only $6.95. :) Just go to:

Way #2: Get the audio for free. How? Audible will give you the complete audio for free if you sign up for their monthly membership. If you are into self-improvement and learning with audiobooks, this is a good option. will give you this audio free for your first month. Then, the monthly membership starts at $14.95 a month, but you can get credit for any audiobook in their library each month. Check out the details right here:

The Four Color Personalities