Isn’t this strange?
A prospect fills out a form saying that he is interested in a business opportunity.
When you call the prospect, he replies:
1. “Oh, I never filled out that form. My children must have filled out the form to get even with me.”
2. “No, I don’t remember any form.”
3. “I’m not interested in a business opportunity. Please don’t call again.”
Ever wonder why the prospect changed his mind and pretended not to be interested?
Here is what happens. The prospect made up his mind about you and your opportunity based on your first impression … your first few sentences … your “Ice Breaker.”
The prospect made an immediate judgment that a presentation would be a waste of his time.
That’s why it is important to have great “Ice Breakers” to get your cold prospects to immediately beg you for a presentation.
Check out my book on “Ice Breakers” at: