The answer is easy: guilt and embarrassment.
Think about it. When you are asked for referrals, what’s the first thing that comes into your mind?
“Oh, no. What if I recommend my friend and this salesperson is rude, offensive, pushy, dishonest or a jerk? Will I lose my friend’s respect and friendship? Rather than run the risk, I’ll just pretend that I don’t know anyone I can refer.”
We don’t want to feel guilty or embarrassed. That’s why we pretend we are hermits, orphaned, or extreme introverts.
When you ask for referrals, make your prospect or customer feel comfortable by:
* Explaining exactly the type of person you are looking for.
* Explaining that you will be courteous and polite, just as you were with him or her.
* Explaining what you will say or do with the referral.
* Explaining that you will first send a courtesy letter/email to let the prospect know that you will be calling.